Director and writer: Simon Rumley
Cast: Amanda Fuller, Ethan Embry, Eric Balfour, Alex Essoe, Jemma Evans, Alexandria DeBerry, Devon Bonnee
A woman who uses clothes as an emotional crutch discovers her life isn’t as ideal as she thought… – IMDB
Consumerism is a thriving issue to look at. The addiction of it all and here lies the centre of what this drama and mystery thriller is all about. As the words opening the movie at Fantasia, Fashionista takes you into a world of addiction, sex and rock and roll. Simon Rumley directs and writes this film in a non-linear fashion and films it mostly in that non-linear way. Experimental and unique and the texture of it all is also incredibly independent. It is one of the reasons that Fantasia Festival is such a wonderful experience as we get to see these special pieces of cinema and dive into worlds and film-making styles that we don’t usually get exposed to. Fashionista’s strength lies in this originality of its non-linear presentation. It makes its audience work hard to piece it all together throughout and draw their own conclusions. The majority of it makes sense and the final act will generally resolve most of your suspicions. It sends a message about consumerism and the addiction of one person possibly in an irrational way. Simon Rumley does a great job and capturing the emotions and making very artistic shots.
Its hard to talk about Fashionista without giving praise to its cast. Amanda Fuller takes on the role of April, a woman who lives a dream owning a vintage clothes shop with her husband, Eric ( played by Ethan Embry). She loves clothes and is addicted to its touch and fabric as we quickly learn. She goes through many outfits throughout the movie, something like over a hundred. Amanda Fuller embodies April very well as she is believable in showing us her addiction and as her life falls apart, the reliance on these superficial things in her life. Her behavior shifts easily with every scene especially as she finds out that her husband is having an affair. None of this is spoilers as the trailer shows it. This hops her into another phase in life which enters rich bad boy Randall (played by Eric Balfour) that takes her for another trip filled with sex. Of course, all this is jumbled as the film presents snippets of Randall in the first act and makes us wonder what his whole deal is. Both Ethan Embry and Eric Balfour play great supporting roles here. Their characters are different and in turn as the story unfolds gives us a different feeling.
However, Fashionista does fall short with a less than engaging first act. It takes a long time and spends a little too much time emphasizing on the marriage breakup. Perhaps it is to make sure we connect with April more to feel her pain and her reliance and release with her clothes as she has almost orgasmic reactions when she is with them. It creates a mesmerizing snapshot however it is done a little too much. Some parts of the slow first act could’ve cut down to make this a more compact experience. Not to mention that the fragments were a little much. While well-timed such as keeping the injection of a mysterious woman played by Alex Essoe delightfully short but enough to make us wonder her connection to the rest of the fragments that doesn’t seem to go together. Fashionista truly picks up as Eric Balfour enters the scene and takes us on another journey, similar but different and possibly a little more thrilling. It teases us with a few events and when the entire piece falls into place, it offers up a lot of tension but leaving space for still some mystery.
The rock and roll part is a cornerstone of Fashionista. Its carefully selected music that transitions from one scene to the next or highlighting a certain event or moment. However, it also is these moments where the music is overpowering. Perhaps it is to make sure it overwhelms to emphasize the emotions and become more involved with the story. Unfortunately, it is one of the situations a few moments in we wished that we were watching this at home and we can turn down the volume or later on, whether the movie would voice its story better and be more thrilling and experience using silence instead.
Fashionista is a unique experience, highlighting an important message about addiction to consumerism. It is worth viewing simply for the fantastic performance from Amanda Fuller and its original concept of non-linear storytelling filmed in a non-linear way. It is a thrilling experience however it falls short due to a slow first act and overwhelming musical moments that took away from the movie more than it added. Less is more comes to mind in terms of that criticism. Fashionista is a worth a watch for all its outstanding elements however, perhaps more suitable as a home experience.